The Search for the Fortune at the Bottom of the Pyramid
This is a presentation I delivered to Bangalore's Midtown Rotary Club on the opportunities and risks of the BOP market dated October 13th, 2011: "2.5 billion consumers globally living under the most extreme conditions on the planet are still waiting for products and services to address their most basic needs. Earning less than $2.50 per day, this Bottom of the Pyramid represents $2.2 trillion in purchasing power and has been inaccessible to the private sector until now. Come discuss the journey to now, today’s smartest models, and the promise of the future."