The Search for the Fortune at the Bottom of the Pyramid

This is a presentation I delivered to Bangalore's Midtown Rotary Club on the opportunities and risks of the BOP market dated October 13th, 2011: "2.5 billion consumers globally living under the most extreme conditions on the planet are still waiting for products and services to address their most basic needs. Earning less than $2.50 per day, this Bottom of the Pyramid represents $2.2 trillion in purchasing power and has been inaccessible to the private sector until now. Come discuss the journey to now, today’s smartest models, and the promise of the future."

In Search of the Fortune at the BOP